About Us

---

Organizations today can no longer comfortably expect continual growth in their domestic markets. 

China is the 2nd biggest economic power in the world and is soon set to overtake the USA. Therefore, it is the market worth focusing on, for those companies who seek global expansion. 

China is still on the journey of reforming and opening up. 

Unlike other developed markets where “flat is the new growth” across many sectors, China is still nowhere near maturity, leaving many open spaces to fill. 

For foreign businesses, there is still a window of opportunity to join the game at this formative stage to make a lasting impression and influence in China.

The market is moving fast, and opportunities for growth are everywhere. 

Our core value is to assist businesses to construct a laser-focused overall Go-To-Market strategy that is actionable, then follow this with in-market execution support to translate strategy into practical business result. 

The consulting world today is full of thinkers, talkers, and self-proclaimed gurus, but after a while they all start to sound the same. 

What businesses need are more practical hands-on consulting agencies and professionals that drive change by practicing what they preach. 

China & Partners is not just a translation service. 

We are about finding the right language to translate business strategies into successful business outcomes for your business. 

We focus on the language of strategy, of culturally appropriate branding, and of persuasive creativity.